Ryan's Portfolio of Event Activation Experience
As a second-year sponsor, Toyota loaned AIDS/LifeCycle 50 vehicles for use during the seven-day, 545-mile charity bike ride from San Francisco to Los Angeles. With over 3,600 participants, Ryan led the event activation and served as the brand ambassador throughout the entire event. READ MORE.
Toyota signed on as the first-ever presenting sponsor of Sin City Shootout, the world's largest annual LGBT sporting event with 24 sports and nearly 9,000 participants. Beyond reviewing included sponsor benefits -- such as signage throughout the casino and on the marquee, branding on hotel keys and casino dealer shirts, and program ads -- Ryan integrated a social media campaign using Snapchat geofilters, video capture with Snapchat Spectacles, a green screen photo booth, and roaming social media photography at social events. READ MORE.
Toyota Financial Services (TFS) and Toyota Motor North North America (TMNA) are long-time supporters of The Trevor Project, the leading provider of suicide prevention and crisis intervention programs for LGBT youth and young adults. TFS and TMNA sponsored the organization's largest annual event, TrevorLIVE, a celebratory fundraising event featuring impactful performances and speeches. Ryan coordinated the social media integration, hired and trained brand representatives, and implemented an iPad Pro to replace the traditional wheel stand display with interactive elements. READ MORE.
Taking Celebrity Cruises' national "Grass is Greener" campaign, Ryan led activations localizing it in the LA region. Using market research and demographic info, three key locations were chosen to create "pop-up" experiences with a lawn, butler service, and Adirondack chairs -- all available onboard Celebrity's Solstice-class vessels. READ MORE.
As the sales and event specialist for Celebrity Cruises, I coordinated the production of a luncheon for select travel partners. Members of top leadership at Celebrity invited guests to be part of the new "Grass Is Greener" initiative. READ MORE.